K-Heritage rediscovers and conveys the beauty of Korean culture and tradition, which has been passed down through our lives for a long time, under the name of 'K-Heritage.'

Traditional culture, which is imbued with the life and nature of a country, creates a sense of empathy that transcends time.

Discover and express the beauty of tradition in your daily life through K-Heritage products that convey the charm and value of various Korean traditional cultures, from royal court culture to daily life.

The National Heritage Promotion Agency (hereinafter referred to as the “Promotion Agency”) is a public institution under the National Heritage Administration, and carries out various public projects and international cooperation work to preserve and promote national heritage.

Among them, we are operating the cultural product brand K.Heritage (Korea Heritage) to continue the national heritage and the online traditional culture theme shop K-Heritage Store (Korea Heritage Store) to expand sales channels.

Offline sales locations include Incheon Airport Korean Traditional Culture Center, Sarang_Gyeongbokgung Palace, Sarang_Deoksugung Palace, Sarang_Changdeokgung Palace, Sarang_National Palace Museum, and Sarang_Korean House Cafe & Art Shop.

Here, you can find not only works by traditional craft artists, but also cultural products that utilize traditional pattern techniques.

Folk Painting for All

'Folk Painting for All' is a program where participants can create their own folk painting characters based on the folk paintings of Kim Hong-do, a renowned folk painter from the Joseon Dynasty.

The biggest festival happening in all five Joseon dynasty palaces, Jongmyo and Shrine!

Let's enjoy the palaces of today with Royal Culture Festival.

https://kchfstore.or.kr/category/folk-painting-for-all/120/

Deoksugung Palace Brand Cultural Product

Deoksugung Palace, a repository of Korea's modern history, served as a royal palace twice during the Joseon Dynasty.

Its origins as a palace that traces back to King Seonjo, who used the residence of Prince Wolsan as a temporary palace (Jeongneung-dong Haenggung) upon returning from his refuge during the Japanese invasions.

Later, King Gwanghaegun renamed it Gyeongungung after relocating to Changdeokgung Palace. In 1897, King Gojong returned from the Russian Legation and once again used it as a royal palace.

Emperor Gojong rebuilt and revitalized the pavilions of Gyeongungung Palace to elevate the status of the Korean Empire. However, his efforts were thwarted by Japanese interference, and Gyeongungung began to be referred to as Deoksugung. The construction of Western-style buildings in Deoksugung reflected Emperor Gojong's aspirations for Korea to stand as a modern and independent nation on equal footing with Western powers. Unfortunately, this dream was crushed when Emperor Gojong was forced to abdicate in 1907 due to Japan's objection to the dispatch of the Hague emissaries. From this time onward, Gyeongungung became known as Deoksugung.

The Seokjojeon Hall, a representative Western-style building of the Korean Empire, and the plum blossoms, a symbol of the Korean imperial family, have been brought to life as cultural products for today's audience. These products capture the exquisite architectural beauty of Seokjojeon and incorporate the plum blossom motif into everyday items, evoking the dignity of the once-forgotten royal family. This is an opportunity to revisit Deoksugung, where the historically significant pavilions, each carrying their own story, stand together in harmony.

https://kchfstore.or.kr/category/deoksugung-palace-brand-cultural-product/128/

2025 Blue snake year product

This product features snake illustrations to celebrate 2025, the Year of the Snake.

The featured artwork is courtesy of design by Heo Jiyoung.

https://kchfstore.or.kr/category/year-of-the-blue-snake/236/